What Do You Love about Your Business?
Chances are, marketing is not that something.
You’d rather be …
- Doing what you enjoy doing.
- Working with people you love being with.
- Creating the impact that matters to you.
What if…
… you could find a way to love marketing?
Imagine marketing feeling as natural—and enjoyable—as talking to a friend.
That's what my Natural Expression Marketing (TM) approach will do for you.
Natural Expression Marketing turns the marketing industry's paradigm upside down.
- It doesn't "target a market." It connects you naturally with the people you love working with.
- It doesn't "sell to the market." It enriches the lives of your clientele through services they trust you to provide.
- It doesn't aim to "beat the competition." It guides you to define and communicate what's distinctive about you. Competition becomes nonexistent because only you are you.
Natural Expression Marketing is an approach you can embrace with ease. It lets you be your authentic self as you put your business and yourself “out there.”
Service Packages
Your Distinctive Opportunities
Do your marketing efforts leave you frustrated about attracting right-fit clients?
What you'd really like is for your ideal prospects to say "I can tell you're the advisor I want." No matter how they found you.
It's hard to know what to fix first.
Every occurrence of where you show up—online or in person—is an opportunity to resonate with your ideal clientele.
Don't let those opportunities slip away from you.
Sign up for a custom action plan of how to make the most of these opportunities while being true to yourself.
Format: I'll conduct an analysis of your marketing content on all the platforms you use; provide a video recording and summary report of findings; provide a custom action plan for what to keep and what to adjust.
Your Distinctive Reputation
Your desired clientele doesn’t realize you’re a great fit for them. We'll define the distinctive experience they can expect with you so you'll become known as you want to be known.
Format: 1/2 day workshop delivered virtually.
Your Distinctive Message
When asked "What do you do?" your answer doesn't fire people up to learn more. We'll dig deep into what only you can do so your answer creates a lasting impression.
Format: Individual or small group program. Six sessions delivered virtually.
Dream Funders' Mastermind
You want to enhance your professional life through associating with other inspiring individuals. We'll meet regularly as a small group of motivated and creative financial advisors who are dedicated to providing honest, constructive, and confidential feedback to each other for mutual benefit.
Format: Semi-monthly virtual meetings. Cohorts limited to 8 members. One year duration. By application only.
What Would You Do in Natural Expression Marketing?
The Natural Expression Marketing approach guides you through the steps of Be, Connect, and Enrich.
* 1 * Be distinctive
You’re a distinctive person, not a finance robot.
You'll develop your distinctive positioning. Your ideal clientele will know you're the advisor for them.
* 2 * Connect naturally
Your clientele are people with dreams, not a “target market.”
You'll connect with them in the natural way of building relationships. They'll actually want to talk finances with you and pay for your services.
* 3 * Enrich lives
It takes money to fund dreams. You'll position yourself as their Dream Funder(TM).
Imagine your ease in acquiring and retaining your ideal clientele when you've inspired — and enabled — them to live their dreams.
Along the way, you're funding your own dreams, too!
What Clients Say
I had no idea that it could be so simple!
With new clarity about my message and myself, potential clients are becoming paying clients. Best of all, I am doing what I love to do!
— Cheryl Hutto, Coach, Support for Care Partners, CherylHutto.com
This Is for You If …
* You see prospects' eyes glaze over when you talk financial services.
* You go to networking events, but people don't remember you later.
* Your rate of referrals from current clients needs improvement.
* Potential referral partners don't know exactly how to refer you.
* Your current clients too often decline additional services.
* You want to work with people you enjoy spending time with.
* You want to use your expertise in a way that's fulfilling.
* You're tired of wasting time and money on marketing with low ROI.
* You're ready to invest in yourself to build your clientele naturally.
Work with Me
Natural Expression Marketing is my signature approach for Financial Advisors.
I offer workshops, private consulting, group programs, and a mastermind.
Book your complimentary Discovery Call with me. Together we'll figure out what works best for you.
Let's Talk
Here's what we do on our call.
* Clarify your goals
* Identify your challenges
* Explore how I can best support you
Want a roadmap to grow your advisory business by 60%?
It doesn't happen by chance. It happens by strategy. Get The Financial Advisor's Client Referral Roadmap to strategize for more and better clients. It's easier than you think.